Selling your company can be tough. So we created Wonder, a long-term and friendly home for your brand. We're a low-profile holding company that partners with best-in-class franchisor and multi-site businesses across North America via acquisition or growth investment.
We consider ourselves ‘handshake’ folks and focus on discretion, speed, and transparency in everything we do.
Treating all parties with kindness
and respect throughout the process
Providing value for all stakeholders, including potential sellers, employees, and customers
Upholding the highest standards of integrity and transparency at all times
Being responsive, reliable, and always treating our counterparty's information with the utmost confidentiality
Being humble and working collaboratively with our partners
Treating all parties with kindness
and respect throughout the process
Providing value for all stakeholders, including potential sellers, employees, and customers
Upholding the highest standards of integrity and transparency at all times
Being responsive, reliable, and always treating our counterparty's information with the utmost confidentiality
Being humble and working collaboratively with our partners
We’re proud to have partnered with some amazing companies, working alongside owners and founders to help take these businesses to the next level.
Majority buyout of the nation’s leading Christmas and holiday decorating services company (also known as The Decor Group), a franchisor with ~$75 million in system-wide-sales and 200 franchisees servicing 240 territories.
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Majority buyout of a leading west coast QSR franchisor with $90+ million in system-wide-sales. The franchise system has 80+ franchisees and 100+ locations across AZ, CA, ID, NV, and WA.
Majority buyout of a leading provider of multi-field "small-sided" soccer centers in the United States. The company has 7 corporate locations (and 2 more in development), and the first franchise units will open in 2026.
Majority buyout of a leading Brazilian steakhouse brand with $80+ million in system-wide sales. The brand has 24 units, both franchise and corporate, across the United States.
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Minority growth-capital investment in the nation’s leading med spa franchisor. Our investment was to help fund nationwide expansion. VIO had a successful sale to Freeman Spogli in September 2024.
Minority growth-capital investment in the nation’s leading med spa franchisor. Our investment was to help fund nationwide expansion. VIO had a successful sale to Freeman Spogli in September 2024.
Majority buyout of the nation’s leading Christmas and holiday decorating services company (also known as The Decor Group), a franchisor with $75 million in system-wide-sales and 200 franchisees servicing 240 territories.
Majority buyout of a leading west coast QSR franchisor with $90+ million in system-wide-sales. The franchise system has 80+ franchisees and 100+ locations across AZ, CA, ID, NV, and WA.
Majority buyout of a leading provider of multi-field "small-sided" soccer centers in the United States. With 6 existing locations and additional locations prospected, Soccer 5 is positioned to grow both its corporate and its franchise networks.
Majority buyout of a leading Brazilian steakhouse brand with $80+ million in system-wide sales. The brand has 24 units, both franchise and corporate, across the United States.
We believe in win-win outcomes and reputation is everything. We know that partnering or selling your business outright can be stressful and exhausting. So we have designed our process to be quick and painless.
"The folks at Wonder are the perfect fit for our vision for the business. We love their core values, and they really lived them throughout this process. We value their focus on franchise businesses, with their team bringing experience across several systems of varying sizes and industries."
"I chose Wonder because I really felt they were the partner that could help improve and grow the system but would do so in a way that took good care of the brand and the franchisees. The better I’ve gotten to know their team, the more confident I am that Wonder is the right partner."
"From the very beginning, we saw eye-to-eye on values and vision. Wonder understands what makes our brand special and how important it is to the communities we serve. With Wonder's support, we can move faster to bring Soccer 5 to new markets while staying true to what's gotten us here."
"In getting to know the Wonder team over the past few months, it became clear that they are the right people to lead this next chapter. They understand what makes this brand special and they fit with the company’s personality and culture. I’m excited to work alongside them to continue to build the Rodizio brand."
"We liked Kyle’s strong background in franchising, his investing experience at Apollo and Viking, and his creativity in providing a flexible capital solution that got the company growth investment it needed."
Our team of experienced operators and M&A professionals are passionate about growing businesses while being great partners to work with.
Adam is Wonder’s CEO. Previously, he served as Operating Executive at Wonder's sponsor, Tucker's Farm. Before getting his MBA from Harvard Business School, he worked in the Boston Celtics organization across basketball analytics, operations, and strategy. He holds an BA in economics from Brown University. Adam lives in Massachusetts with his wife and two young children.
Cass is Wonder’s Head of Strategy & Operations. Previously, Cass was General Manager of the Washington D.C. market at Sonder. Before receiving her MBA from Harvard Business School, Cass worked in management consulting at a boutique firm. She holds a BA in psychology from Washington and Lee University. Cass lives in Washington, D.C with her husband and two kids.
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Allen is Wonder's Corporate Controller. Previously, Allen was Director of Finance for Legends Global Charleston operations and Finance Manager of International Operations at Ingevity Corporation. He received an MBA from Keller Graduate School and a BA from the University at Albany. Allen enjoys better weather than his colleagues and lives in Charleston, SC with his wife and two kids.
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Kyle is Wonder’s Managing Partner. Kyle has experience investing in franchise and multi-site businesses across several industries. Previously, he worked as a PE investor at Apollo Global Management and a hedge fund investor at Viking Global Investors. He holds a graduate degree from Columbia University. Kyle hails from Bermuda where he lives with his wife and three kids.
How do we generally partner? Well, it depends. We tailor our deal structure to fit your needs.
0% to seller at close
Wonder puts capital into the business to fuel growth, and receives a minority ownership share in return
10 - 49% paid to seller at close
51 - 90% ‘rolled’ ownership (paid out later at a higher expected valuation)
51 - 99% paid to seller at close
1 - 49% ‘rolled’ ownership (paid out later at higher expected valuation)
100% acquired by Wonder
You go enjoy what's next!
Founders choose Wonder over private equity alternatives because we’re straightforward folks. We’ve tailored our approach to solve for your needs (simplicity, speed, certainty, cash) while preserving and growing your brand.
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We can buy or invest in your business in under 60 days.
We have a 30-minute introductory call to learn about your story and values, and see if we can help
We sign a mutual NDA so that the details of your business are legally protected
We provide a basic list of information we would need (franchisor financials, unit financials, your desired role going forward etc.) and you send over what you can, when you can
Based on the information, we will provide you a simple term sheet with a valuation of your business. If you agree with it and want to move forward, then we would both sign a Letter of Intent (LOI). The LOI is a nonbinding document that formalizes our agreement and gets both sides aligned on the smaller points before diligence
We begin and complete due diligence over the next 30 - 60 days, depending on the complexity of your franchisor
We sign the purchase agreement, wire you the funds, and enjoy a celebratory drink or coffee!
We created Wonder to create a true long-term home for your brand. We would love to get to know you and your business!
