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We buy great franchisors
We are a low-profile franchisor holding company that partners with or acquires the best franchisor brands in north America
Our impact numbers
We have closed over 25 partnerships in the last 24 months
Why us
Founders consistently choose charlie over private equity alternatives because we’re straightforward folks. We’ve tailored our approach to solve for your needs (simplicity, speed, certainty, cash) while preserving and growing your brand
Starter
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Starter
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Business
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Business
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Enterprise
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Enterprise
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Venture
Private Equity
Charlie
The story behind our company
Selling your company can be tough. So we created charlie, permanent and friendly home for your brand. We are a low profile but industry leading franchisor holding company that partners with or acquires best-in-class franchisor brands across north America
Values that drive our company
We consider ourselves ‘handshake’ folks and focus on discretion, speed, and transparency in everything we do. Call us old fashioned, but it’s the way we do business.
Kindness
Being kind, respectful, and
appreciative of differences
of opinion and background.
Win-Win Focused
Providing value for all stakeholders, including potential sellers, employees, and customers.
Integrity
Upholding the highest standards of integrity and transparency at all times.
Discretion
Being responsive, reliable, and always treating our counterparty's information with the utmost confidentiality.
Humility
Being humble and working collaboratively with our partners.
What our partners say
We believe in win-win outcomes and reputation is everything. We know that partnering or selling your business outright can be stressful and exhausting. So we have designed our process to be quick and painless
“I was immediately impressed with the Charlie team. They were both personal and professional in their approach, which is different than what I have experienced. I always felt that our negotiations were transparent and fair.”
— C.C.
“For any seller considering engaging with Charlie; you are in good hands. Quick, easy and transparent. They don’t play any games and move quickly and honestly. I would gladly work with them again. Good guys.”
— G.O.
“I wasn’t actively looking to sell, but a referral brought Charlie to my attention; I’ve grown my business organically and it means something to me to keep it growing. They made it clear how serious they were about the business, employees and growth; that is what I cared about. A true class act.”
— G.H.
We provide world-class support to our partner-brands
Partnerships
How do we generally partner? Well, we’re problem solvers and want to accommodate you
no cash out
0% paid out in cash
100% ‘rolled’ ownership (paid out later at a higher expected valuation)
cash infusion for growth
partial cash out
60 - 90% paid out in cash
40 -10% ‘rolled’ ownership (paid out later at higher expected valuation)
partial cash out
full exit
100% paid out in cash
Our process is fast,
friendly, and simple
what is our process?
we can buy your franchisor in less than 60 days
day 1
introductory call:
we have a 30-minute introductorycall to learn your amazing story, core values and see if we can help
day 2
mutual NDA:
we sign a mutual NDA so that the details of your business are legally protected
day 3
simple information share:
we provide a basic list of information wewould need (franchisor financials, unit financials, your desired role goingforward etc.) and you send over what you can, when you can
day 5
letter of intent:
based on the information, we will provide you a simple term sheet with a valuation of your business. If you agree with it and want to move forward, then we would both sign a Letter of Intent or LOI. The LOI is a nonbinding document that formalizes our agreement and gets both sides aligned on the smaller points before diligence
day 30-90
Due Diligence Period:
we begin and complete due diligence over the next 30 - 90 days, depending on the complexity of your franchisor
sign and close the transaction:
we sign the purchase agreement, wire you the funds, and enjoy a celebratory drink or coffee!
We’re an open book
We’d love to hear from you!
Our team is led by reformed large cap private equity investors, but don’t hold it against us! We created Charlie to create a true long-term home for your brand
